Experience-Driven Marketing Transformation for a Leading Entertainment Conglomerate in Dubai

Powering personalized marketing across 9 entertainment giants in Dubai, our team is driving campaign execution, platform stability, and customer journey success with Salesforce Marketing Cloud.

Client Context

A government-owned global conglomerate with USD 22 billion in assets and a presence in 12 countries sought support in optimizing its marketing operations. With over 20,000 employees and 9 major entertainment destinations in Dubai alone, the client aimed to enhance audience engagement while maintaining consistent campaign performance across all channels.

Our Business Solution

Marketing Campaign Management
Executed cross-channel campaigns with a focus on compliance, personalization, IP reputation, and analytics to improve delivery and engagement.
Cross-Channel Messaging
Enabled push notifications, SMS, and WhatsApp campaigns to boost customer interaction.
Customer Journey Management
Created, deployed, and managed automated customer journeys tailored to visitor behaviors and preferences.
Platform Optimization & Maintenance
Managed segmentation, data extensions, and automation to ensure platform stability, performance, and scalability.
Marketing Architecture Advisory
Advised on system improvements and technical roadmap to reduce debt and enhance long-term reliability.

Project Scope

Email Design & Performance Monitoring
Personalized design with tracking on delivery, open, click, and conversion rates.
Data Strategy & Campaign Automation
Enabled efficient targeting using robust segmentation and real-time triggers.
Journey Building
Developed complex multi-touch journeys for different audience segments.
Ongoing Tech Support
Provided continuous support and optimization to improve campaign results and troubleshoot issues.

Results & Impact

The transformation helped the client deliver engaging, timely, and impactful marketing campaigns across 9 destinations. They saw improved campaign performance, reduced platform downtime, and better alignment with business goals—all while maintaining a seamless brand experience for millions of visitors.