Salesforce Transformation for a Global Real Estate Leader in Dubai

We helped a global real estate leader unify operations across geographies by digitizing 90+ processes with Salesforce. The result? Faster handovers, smarter workflows, and significantly improved customer experience.

Salesforce Transformation for a Global Real Estate Leader in Dubai

Client Context

A global real estate developer based in Dubai, managing over $8 billion in assets and projects across the UK, Spain, UAE, Oman, and Qatar, was facing limitations with their existing CRM, Marketing, Sales, and Handover systems. Performance issues and system constraints were affecting both operational efficiency and customer experience.

Our Business Solution

Salesforce Platform Migration
Transitioned all operational teams to Salesforce to establish a unified system for business functions.
Scalable Salesforce Modules
Implemented modules to manage 90+ processes across Sales, CRM, Collections, and Handover operations.
Third-party Integrations
Integrated with external systems including KYC/AML, SMS, Calling Systems, DocuSign, ERP, Snagging, Document Management, and Broker Portals.
Hybrid Support Model
Delivered post go-live support through a combination of onsite and offshore teams.
Support and Enhancements
Closed 200+ support and enhancement requests every month.

Project Scope

Salesforce Sales Cloud
Enabled lead management, deal tracking, and improved visibility across sales processes.
Salesforce Service Cloud
Enhanced customer support workflows and service resolution efficiency.
Oracle EBS Integration
Synced enterprise resource planning with CRM data for a seamless flow of information.
Zoom Integration
Embedded virtual collaboration into the workflow for real-time communication.

Results & Impact

The Salesforce-led transformation improved operational visibility, streamlined multi-country workflows, and removed legacy system constraints. The unified platform accelerated team productivity, improved service response times, and enabled long-term scalability across regions.